Clear, compelling copy, that’s 95% right first time
To be honest, I’m a bit obsessive about what makes for effective copy and content.
I’ve studied it in some depth, with a particular focus on how best to:
- Craft a message
- Deliver a message
- Make it stick
So, for example, I’m fascinated by split tests. I’m also intrigued by what an audience actually takes in and remembers – a day, a week, a month, or a year after the message has been delivered.
But, don’t worry, I won’t burden you with any of that (unless you want it).
Ultimately, I’m here to make my clients happy – which is something I’ve been doing for more than 20 years.
For me, the key to success is simple:
- Listen, clearly, to the brief
- Focus, precisely, on the brief
- Respond with a disciplined, publishable piece of work that’s 95% right first time