What to expect

To be honest, I’m a bit obsessive about what makes for effective copy and content.

I’ve studied it in some depth, with a particular focus on how best to:

• Craft a message
• Deliver a message
• Make it stick

So, for example, I’m fascinated by split tests. I’m also intrigued by what an audience actually takes in and remembers – a day, a week, a month, or a year after the message has been delivered.

But, don’t worry, I won’t burden you with any of that (unless you want it). 

Ultimately, I’m here to make my clients happy – which is something I’ve been doing for more than 20 years.

For me, the key to success is simple:

1. Listen, clearly, to the brief
2. Focus, precisely, on the brief
3. Respond with a disciplined, publishable piece of work that’s 95% right first time